Our Mission
Empower innovators
to protect their
innovations.
Founded in Stockholm by technology and IP experts, Patentir® is an AI-powered SaaS platform built to make intellectual property management as automated, transparent, and accessible as modern software should be.
3 min
Average time to complete an application
10×
Faster than a traditional IP firm
27
EU markets covered in one platform
€0
Hidden fees, ever
Vision
Set a global standard for AI-automated IP management, revolutionising how companies search, file, and manage trademarks worldwide.
The problem
IP protection could be simpler.
Low digitisation
IP law has one of the lowest degrees of digitisation. Filing requires navigating multiple disconnected portals and databases.
No predictability
40% of applications are rejected. Applicants receive no guidance on likely outcome before submission.
Poor user experience
Information is hard to understand, inaccessible, and fragmented across national patent office portals.
Costly and slow
Traditional firms mean long lead times, hourly billing, and limited transparency.
The solution
A smarter way to manage IP.
01
Predictive search
AI that anticipates success before filing. Analyse your mark against existing registrations and get a predictability score.
02
Smooth filing
AI-guided document completion that reduces errors and accelerates speed. From Nice class selection to digital submission.
03
Management dashboard
Track, renew, and manage your entire portfolio in one place. All filings, deadlines, alerts, and renewals visible.
04
Automated monitoring
Real-time global monitoring with immediate alerts on potential infringements or similar marks filed by others.
05
Smart renewals
Tracks all deadlines and handles renewals automatically across all offices — eliminating risk of losing protection.
Brand Naming Story
Patent
In Medieval Latin and later Old French, litterae patentes ("open letters") were official, unsealed documents issued by a ruler that anyone could read, establishing the idea of something being publicly declared or granted.
So the modern meaning still reflects the original Latin:
A patent is something made openly known and officially recognized.
Tir
Tir (Tyr — Old Norse: Týr, Tir) is one of the Aesir gods in Norse mythology, associated with war, justice, and bravery.
Tir is described as the boldest and bravest of the gods. He is a god of war, but unlike Odin, who is often associated with the chaos of battle;
Tir represents order, law, justice and victory in combat.
ᛏ to →
The rune ᛏ, also known as Tyr or Tir, is the 17th letter of the Elder Futhark. It was first used around 150–200 AD, associated with the Norse god of law, justice, and war, Tyr. It represents a spear or arrow pointing upward, symbolizing honor, victory through righteousness, self-sacrifice, and unwavering integrity.
The team
Built by experts.
Erik Oskarsson
CEO
Over 15 years leading IP strategy across global markets. Former CEO at Rouse, one of the world's largest dedicated IP firms. Brings deep expertise in trademark portfolio management, brand protection, and turning intellectual assets into long-term competitive advantage.
Viktor Lundberg
COO
Founder of Rocket AB with a track record of scaling technology operations across regulated industries. Brings expertise in digital transformation and cloud infrastructure — now applied to modernising IP management workflows for enterprises and innovators at global scale.
Gunnar F Cederlund
Chairman, CFO & Sales
Seasoned entrepreneur and investor with over 20 years across technology, finance, and professional services. Co-founded Foxway and held senior roles at AFRY, Ernst & Young, and Capgemini. Brings financial discipline and strategic oversight to building category-defining IP infrastructure.
Max Sandelin
CTO
Fullstack architect with experience at Tele2, Ellos Group, and Deloitte Digital. Leads the technical vision behind Patentir's AI-powered IP engine — from trademark similarity algorithms and Nice class classification to automated EUIPO filing workflows.
Karl Wirén
Head of Engineering
Backend engineer with deep expertise in cloud architecture, API integration, and security. Experience at PwC, Klarna, and Spotify. Builds the high-availability infrastructure that powers real-time trademark monitoring, global IP data pipelines, and cross-jurisdictional filing.
Anders Blomkvist
Lead Automation Engineer
Nearly a decade of experience in process automation and systems integration across PwC, Sandvik, and Carnegie. At Patentir, he architects the automation layer that eliminates manual filing steps — from classification and document generation to EUIPO submission.
Daniel Gustavsson
Lead Developer
Full-stack developer and Certified Scrum Master focused on product-led engineering. Builds the interfaces through which founders, legal teams, and brand managers search, file, and navigate their entire trademark and patent portfolio across the EU.
Marcus Delang
Senior Developer
Full-stack developer with a focus on backend systems and technical ownership. Builds the data infrastructure behind trademark searches, monitoring feeds, and portfolio analytics — ensuring the reliability and precision that IP management demands at scale.
Anton Kimby
Senior Engineer
Over 15 years building robust backend systems across .NET, C#, AWS, and Azure. Brings enterprise-grade engineering discipline to the IP domain — designing the scalable systems that process trademark filings, renewal cycles, and opposition alerts across 27 EU jurisdictions.
Mattias Widenstrand
CMO
Growth strategist with expertise in performance marketing, SEO, and go-to-market for legal tech and SaaS. Leads Patentir's commercial narrative — making complex IP management feel accessible, urgent, and product-driven for founders, brands, and enterprises alike.